![]() It will provide an opportunity for a sustainable agricultural production while triggering a major expansion of AlUla’s green and open spaces up to 10 million square meters, making the Journey Contributing to the Saudi Green Initiative, the regeneration of AlUla is underpinned by a strategy to rehabilitate the land and reverse the course of desertification in the area. The most intense regeneration efforts will focus on the 9km heart of the ancient oasis – the Cultural Oasis, the ‘green lung’ of AlUla connecting Old Town, Dadan and Jabal Ikmah. Thanks to the masterplan and through research and innovative solutions from water management to irrigation and land use, the replenishment of the Cultural Oasis will be a key element of the Journey Through Time masterplan. With 60 percent of the oasis abandoned today due to lack of water and unsustainable farming practices, it is fragile and its strength depleted. The Ancient Oasis a key heritage site of the masterplan is the living environment that forms the heart of AlUla’s cultural landscape. Symbolising Saudi Arabia’s renewed commitment to the preservation and protection of world heritage, knowledge and research, the masterplan is backed by extensive scientific studies on AlUla’s human patterns, environmental and geological evolution developed by a team of international and Saudi experts. ![]() Immersion: redefining how natural and cultural landscapes are encountered and experienced Knowledge: Recalibrating histories through the prisms of archaeology and living heritage Mapped as connected journeys across the landscape, networked spheres of Creativity, Knowledge, and Immersion are each anchored by cultural epicentres, encapsulating the essence of AlUla and designed to capture the global imagination:Ĭreativity: Renewing AlUla’s legacy as a nexus of artistic exploration, expression and production They resonate with our ambition to create a peerless cultural destination with the largest living museum in the world. The masterplan covers 15 new cultural assets including museums, galleries and cultural centres that will serve as landmarks across each district. The most intense regeneration efforts will focus on the 9km heart of the ancient oasis – the ‘green lung’ of AlUla connecting Old Town, Dadan and Jabal Ikmah – and will trigger a major expansion of AlUla’s green and open spaces up to 10 million square meters, making the Journey Through Time Masterplan the world’s largest cultural oasis regeneration project.
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